Donor Retention/Churn Rate Calculator
How to Use Single Donor Group Mode
Use this mode if you want to track retention rates for a single group of donors over multiple years. Input the number of retained donors for each year to calculate your retention rates compared to industry benchmarks.
Donor Retention Data
Input the number of initial donors and the number of donors retained each year for a single donor group.
Year #1
Year 1: 40 retained donors.
Year #2
Year 2: 24 retained donors.
Year #3
Year 3: 12 retained donors.
Retention Rates
No retention data available. Please add cohort information.
About This Tool
The Donor Retention/Churn Rate Calculator helps organizations understand their donor retention rates over specific periods. By inputting historical donor data, comparing with industry benchmarks, and receiving actionable suggestions, organizations can enhance donor loyalty and engagement, ultimately driving more sustained support for their missions.