Donor Acquisition Cost (DAC) Calculator
Total Marketing and Fundraising Expenses
Number of New Donors Acquired
Donor Acquisition Cost (DAC) Calculation
Total Expenses: $10000.00
Number of New Donors: 50
Donor Acquisition Cost (DAC): $200.00
Your DAC is:
$200.00
Financial Visualization
Insights & Recommendations
- High DAC! Your acquisition strategies may be inefficient, leading to increased costs per donor.
- Reassess your marketing and fundraising tactics. Focus on high-impact channels and consider reallocating your budget to more effective strategies.
About This Tool
The Donor Acquisition Cost (DAC) Calculator helps organizations determine the cost of acquiring a new donor. By inputting total marketing and fundraising expenses alongside the number of new donors acquired, organizations can accurately calculate their DAC, visualize the cost per donor through interactive charts, and receive actionable insights to optimize their acquisition strategies. This tool is essential for evaluating the efficiency of fundraising efforts, budgeting effectively, and enhancing overall donor engagement.